Assouline has actively contributed to this growth by creating the highest quality book-objects whose distinctive graphic identity and editorial savoir-faire have captured imaginations, addressing new themes in a contemporary manner. The brand, with its style and vision, is a true pioneer. Beginning in the mid-90s, Assouline brought the illustrated book market to life with products that were modern, luxurious and creative. Today, the luxury book market has become an indispensable tool for luxury brands. Because of decreased visibility in print publications whose distribution has dramatically plummeted and the rise of digital media and “influencers,” luxury brands need a “tangible” product to define their DNA and position themselves in the marketplace. This presents an opportunity for brands to describe their heritage, define their style and bring their creations to life for their international clientele as well as the business world.